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Vinay Shahani, who helped shape Volkswagen’s messaging in the wake of the automaker’s emissions scandal, is leaving for Toyota.

Shahani, who was VW of America’s senior VP-marketing, will take over as Toyota Motor North America’s VP for integrated marketing operations, overseeing media strategy, digital and social media, vehicle incentive strategy, motorsports, engagement marketing, auto shows and other consumer events throughout the U.S. He fills a position formerly held by Ed Laukes, who in March was promoted to VP for Toyota division marketing. Shahani will report to Laukes.

Gregory Tebbutt, VW of America’s senior director for marketing transformation, strategy and communications, will oversee the marketing team until a successor for Shahani is identified, a VW spokeswoman said.

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