Hasta La Creative!

The Latino community has been among the hardest hit by the climate crisis, with nearly 1 out of 2 Latinos in the U.S. living in counties that frequently violate pollution standards, exacerbating asthma and other respiratory illnesses. Additionally, 55% of Latinos live in three states (TX, FL, AZ) that are already experiencing serious effects related to climate change, including severe drought, record-breaking heat, storm surges and flooding. The Latino community, led by its moms, has the power to shift the course of the election. This campaign hopes to create a movement to energize Latino moms and remind them that the fight for their kids’ futures is on and that—as the largest voting minority—they can make a big difference.