Hasta La Creative!

Vonage, which offers communications services for consumers and businesses, this week unveiled a new b-to-b brand campaign called “The Business of Better.”

The campaign was created by FCB Garfinkel, which was named Vonage’s brand agency of record in March, and includes TV, print, radio and online. The budget was undisclosed.

“The goal of the campaign is to demonstrate how Vonage, known for revolutionizing home phone service, is now also a leading provider of cloud communications for business,” said Ted Gilvar, who was appointed CMO at Vonage in April. Mr. Gilvar was previously CMO at Monster.com. He recently told Ad Age that one of his top priorities is to be aggressive about getting the word out that “Vonage means business.”

Continue reading at AdAge.com