Hasta La Creative!

It sometimes takes an unbelievable spot to deliver an unbelievable offer, and Anonymous Content Director Christian Loubek delivers just that in a powerful :30 for Volvo via Arnold Worldwide.

As a camera pans over a collection of VolvoXC60 parts seemingly suspended in midair, a voiceover explains the company’s new Safe + Secure Coverage Plan, under which the legendary automaker commits to absorbing the cost of repairing and maintaining its vehicles’ 4,800 parts for five years. To symbolically reinforce both the safety of the autos and the freedom inherent in such a program, a gang of ski-, bike- and surfboard-wielding drivers and passengers stand within the hovering Volvo frame, as the narrator chimes, “…so you can take care of more important things in life, like living it.”