Nov
20
Volkswagen Sits Out Super Bowl for First Time in Five Years as Auto Bowl Fades
Posted in: Uncategorized
Volkswagen, which made a huge splash with its “The Force” Super Bowl spot in 2011, will be sitting out the Big Game this year, the company confirmed.
“Volkswagen is a great fan of the Super Bowl, and it has been a strong platform for our brand and our campaigns,” a spokeswoman said in an email. “However, for 2015 we have opted not to participate due to other priorities and initiatives.”
“We will consider rejoining when it is right for our brand,” she added.
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