Apr
18
Volkswagen Plans Major World Cup Ad Push to Counter Hyundai
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Volkswagen is planning a major World Cup advertising push that will go head-to-head with that of official automotive sponsor Hyundai.
The global auto maker is making a major ad buy across ESPN, ABC and Univision to tout its GTI during coverage of the 2014 FIFA World Cup Brazil this June, according to Volkswagen of America VP-Marketing Vinay Shahani, who was onhand at this week’s New York International Auto Show.
Hyundai has served as FIFA’s official automotive sponsor since 2002. Along with sibling Korean auto company Kia, Hyundai has locked up World Cup auto rights through 2022.
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