Hasta La Creative!

Direct Marketing, Design
Volkswagen

Known for defying convention, and occasionally physics, it’s hard to believe the GTI has been around for 40 years. To mark the occasion Volkswagen has cooked up something special: The Eat the Road Selection box—a gourmet selection of the world’s meanest roads, hand-picked especially for the GTI—a car designed to eat any road. From the sea highways of Norway to the Arizona Valley of Fire, each road is uniquely flavoured to bring to life the destinations from around the world.

Advertising Agency:Memac Ogilvy & Mather, Dubai, United Arab Emirates
Client:Volkwagen, Middle East
Executive Creative Director:Ramzi Moutran
Creative Director:Sascha Kuntze
Art Director:Sarah Bamford, Irfan Ghani
Copywriter:Elizabeth Dewar
Designer and Photographer:Irfan Ghani
Account Director:Atul Shenoy
Account Manager:Joaquin Lajud