Hasta La Creative!

Advertising has traditionally been one of two types: interruptive, like TV and radio, and in-content, like newspaper or most digital. Digital has been driven by in-content, but because of voice search, much of digital’s paradigm may be forced to become interruptive. This could mean a massive change for the way media is bought, attribution is done and how publishers make money. Let’s see how.

Media buying

A screen affords space for multiple ads. However, with voice, we want one answer. We want the answer. A consumer looking for a new TV via a voice search isn’t looking for ads from different TV brands or retail stores — the types of ads that appear on search results pages now. With voice search, consumers are looking for a concise guide on the best TV to buy.

Continue reading at AdAge.com