Apr
10
Vodafone Names MEC to Handle $950 Million Global Media Business
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Vodafone has handed its massive global media business to WPP’s MEC after a competitive pitch.
It’s a loss for longtime international incumbent OMD, which participated in the earlier rounds of the review at Vodafone’s U.K. headquarters but didn’t make it to the finals, according to people familiar with the matter. OMD won Vodafone’s global business in 2009. Carat, part of Aegis, and MEC competed in the final round.
The agencies involved either declined to comment or couldn’t immediately be reached. A Vodafone spokeswoman wasn’t able to immediately comment.
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