VML and Child Focus run Miles for the Missing
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The more people keep an eye out for missing children, the greater the chance of finding them. That’s why VML Belgium once again launched a striking campaign for Child Focus, on the occasion of International Missing Children’s Day: Miles for the Missing. This campaign activates the vast and ever-growing running community on Strava to help search for missing children.
CREDITS
Client: Child Focus
?Client Contact: Stephan Smets, Stéphanie Leyn, Selyna Ayuso Ferrandiz
?Agency: VML Belgium
?Executive Creative Directors: Kasper Janssens & Arjen Tarras
?Creation: Kasper Janssens & Arjen Tarras
?Copywriters: Tomas Van Loon, Hannah Candries, Jelle Raats, Yves Donceel, Gavin Watt
?Art Directors: Patrick Vermeylen, Rik Hermans
?Strategy: Jef Pelkmans, Gaëlle Maes
?Account team: Pieter Van Schil, Jessica Jacobs, Molly Waeytens
?Design: Samuel Allemand
?Motion Design: Lucas Van Orshaegen
?DTP: Jan-Bart Debruyne, Theo Hagtingius
?Development: Bram Verdyck, Sam Serrien
?PR partner: Ogilvy Social.Lab
?Sound design: Menno Van Riet
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