Sep
06
VML Absorbs $70 Million Sibling WPP Shop Rockfish
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VML has absorbed sibling WPP agency Rockfish, a digital innovation shop with ecommerce expertise that generated $70 million in revenue last year, according to the Ad Age Datacenter.
Rockfish CEO Michael Stich and President and Chief Strategy Officer Dawn Maire will immediately become part of the VML Executive Leadership Team. Stich and Maire will also lead the new Rockfish division of VML. Specific titles for Stich and Maire within VML are still being figured out.
Rockfish complements VML by providing “additional depth on the ecommerce part of that connected consumer experience,” says VML Global CEO Jon Cook. Also, Rockfish will amplify VML’s expertise in loyalty and consumer relationship programs.
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