Hasta La Creative!

The campaign films showcase how everyday simple moments when captured become memories to treasure. We believe these memories are the glue that strengthens our relationships. Hence, the film strategically showcases the feature benefits of the device while highlighting the beautiful relationship between the uncle – Aamir Khan (the superstar) and his nephew (cheeku). The campaign revolves around the phone’s features and our challenge was to highlight them in a way that was informative yet, charming. We focused on the informative part, the charm was handled by the kid (cheeku) and Mr. Aamir Khan (superstar).