Jun 26

VivaKi Aims to Simplify Targeting Across the Portals

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NEW YORK (AdAge.com) — Jack Klues, CEO of Publicis Media Groupe, spoke with MediaWorks about Publicis Groupe's new umbrella operating unit, VivaKi, which will combine the assets of Starcom MediaVest Group, Zenith Optimedia and Digitas, creating a powerful media negotiator.

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