Hasta La Creative!

Payment giant Visa has begun a global media agency review for the first time in over seven years, according to people familiar with the matter.

Omnicom’s OMD retained its U.S. account and added more international business during the last review. That review, which was also a global consolidation, came on the heels of a massive reorganization in fall 2007. That November, Visa tapped Antonio Lucio as its first global CMO.

Mr. Lucio, who now oversees marketing, advertising and communications as chief brand officer, recently announced that he’d be leaving the company to join Hewlett-Packard Co.’s printer business. His departure follows soon after the exit of Visa’s CMO of core products, Kevin Burke, who was hired by rising payments system Square in December.

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