Visa Teams With NFL to Push New Online-Payment Service
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Visa is teaming up with retailers and the National Football League for one of its largest product pushes in recent history. The campaign to get consumers behind Visa’s new online-payment service Visa Checkout – includes a TV spot featuring top NFL players, promotions during Fox’s halftime show, and the launch of “Footballentine’s Day,” a made-up holiday for fans and their loved ones.
“It’s arguably one of the biggest pushes that Visa has made,” said Chris Curtin, chief digital officer at the marketer, who said that Visa Checkout is one of the brand’s top marketing priorities in North America.
Visa Checkout is a web and mobile-payment solution that aims to make online payments as simple as swiping a credit card. The service, which replaced the digital wallet V.me, works with retailers and financial institutions to make online and mobile payments easier for consumers, who sign up to make payments with a few clicks. It launched in mid-July and is accepted by about 30 retailers, including Neiman Marcus, Gap, United Airlines, and Staples, according to Visa’s website.
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