Visa Checkout Spot Shows Us Just How Gross Parents Can Be
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, there are plenty of feel-good tunes with family visuals. Coca-Cola pairs Jess Glynne’s “Hold My Hand” with a family dinner, and Kraft overlays a chipper guitar song with kitchen scenes.
In “The Perfect Escape: Mattress,” a man buys movie tickets using Visa Checkout. He narrowly avoids mattress shopping with his parents, but not before his dad texts him, “We wore the old one out…. HAHA!!!” (Ew, gross.)
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