Virtual Cannes Lions Generated $47.7 Million—Half of its 2019 Revenue

Despite being entirely virtual for a second year due to Covid-19 restrictions, Cannes Lions 2021 generated a revenue of $47.7 million (34.4 million pounds)–just under half of the amount generated in 2019 when it was last held in person. Revealed within owner Ascential’s half-year results, the fully digital version of the annual festival, which included…

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