Hasta La Creative!

Virgin Atlantic is searching for a creative agency to provide on-the-ground support in the North American market, and expects to make a decision by early December.

The account will be leaving Y&R New York, which worked on the business on the back of Virgin Atlantic’s 20-year relationship with RKCR/Y&R in London. In August, RKCR/Y&R lost the global advertising account to Adam & Eve/DDB, which remains the lead global creative agency.

Virgin Atlantic has asked agency intelligence provider Creativebrief.com to find a partner to help the brand stand out in one of the airline industry’s most competitive markets. North America is Virgin Atlantic’s second biggest market after the U.K. — the airline flies to more than 50 destinations in the region.

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