Jul
21
Viewers Watch Love, Not War
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — "Make love, not war," went the '60s slogan. Forty years later, based on Nielsen ratings for the ad-centric 18-to-49 demographic, it could be amended to "Watch love, not war." The premiere of ABC's "Dating in the Dark," the most recent relationship show to hook up with lead-in "The Bachelorette," had three times the viewers of NBC's "The Wanted," a new news-division show about chasing war criminals.
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