Jul
30
Viewability Data Drives Upfront Deal Between Crackle and GroupM
Posted in: Uncategorized
Crackle is experiencing a boost in upfront dollars by promising to provide viewability data to advertisers.
GroupM is “substantially” growing its current business with Sony’s online video service, and in turn, its clients will receive real-time, multiscreen viewability metrics from Crackle.
The agency declined to reveal how big of an increase in ad dollars GroupM is committing year-over-year or the size of the investment.
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