Sep
08
VideoAmp Hires Former OMG Exec to Create New TV Trading Currency
Posted in: UncategorizedTV measurement company VideoAmp has hired Jonathan Steuer, former chief research officer of Omnicom Media Group, to help bring audience-based buying to television. TV has historically been traded on broad age and gender demographics. Steuer’s task is to build out a “transactional” currency that can be used for audience-based trading, and to get networks and…
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