Jul
02
Video Net Kin Community Opens Kin Studios to Produce Videos for Brands
Posted in: Uncategorized
If it’s a Thursday, some publisher somewhere is probably organizing a team to make ads for brands. On this Thursday that publisher is digital video network Kin Community.
Kin Community has formed Kin Studios, a 20-person team that will work with marketers and Kin’s creators to produce videos for brands. Kin Studios has already signed deals to produce content for Procter & Gamble, Beiersdorf and Wilton.
Kin Community is far from the first publisher or digital video network to set up a branded-content shop. BuzzFeed, AOL, Maker Studios, Fullscreen, Vox Media, Vice, CNN and The New York Times are only a fraction of the publishers that have rolled out in-house agencies to make ads for brands.
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