Mar
26
Video: How Brands Can Use Eye-Tracking Technology to Overcome Blind Spots
Posted in: UncategorizedIt’s not always easy to pinpoint what type of content resonates with consumers–especially if you’re the one creating it. That’s where Nielsen consumer neuroscience comes in: With its eye-tracking technology and biometric devices, the company can actually capture sensory information of what a person finds interesting. Two Adweek reporters tried out the technology on the…
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