Video Game Promotional Stunt Tricks New Yorkers Into Thinking They Blew Up a Cop Car

An agency that specializes in branded stunts created seeming mayhem in the streets of New York to promote a free-to-play action video game. The campaign involved viral marketing shop WhoIsTheBaldGuy arming random Manhattan passersby with a real-life model of a massive firearm from the game WarFrame, warning them not to pull the trigger. Regardless of…

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