Victoria: Xibalba
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Integrated
Victoria
Cerveza Victoria takes us to the Mayan underworld – and back – with the release of “Xibalba”, a new integrated advertising campaign to invite the world to be part of El Día de los Muertos and celebrate the friends and family who have departed our world.
Advertising Agency:Ogilvy, Mexico
CEO Mexico & Miami:Veronica Hernandez
Creative Vp:Jessica Apellaniz
Creative Director:José Mario Muñoz, Rodrigo Del Oso, Jorge Marrufo
Account Supervisor:Nuri Briseño
Account Business Leader:Pilar Tronconis Ortiz
Production Company:Mediamonks
Head of Expansion LatAm:Marcelo Planchart
Creative Services Lead:Regina Cárdenas
Executive Producers:Maarten Sandermaan, Rodrigo Bonilla
Art Director:Rafael Aguilar
Film Editor:José Pedraza
Producer:Diego Flores
VFX Post Producer:Michelle Hendrickx
Sound Production Manager:Max Dorsman Lemstra
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