Hasta La Creative!

Viceland launched its U.K. operation this week, kicking off an aggressive international rollout that will see the TV channel starting up in more than 50 countries over the next few months.

Matt Elek, Vice Media’s CEO for Europe, the Middle East and Africa, is masterminding the company’s world domination plan from his London office: marketing, scheduling and budgeting will all be managed from the U.K. as Viceland extends its influence across new markets.

“It’s weirdly calm,” Mr. Elek said, speaking on day one of the U.K. launch. “I was expecting it to be frenetic and stress-filled, but there are no major dramas. It’s professional.”

Continue reading at AdAge.com