Hasta La Creative!

Vice’s digital-media empire is expanding further into music.

Vice has teamed up with concert giant Live Nation to create a free, ad-supported music property on the web, on mobile devices and on TV. The unnamed venutre, which will go live next year, will feature original shows as well as live event streams.

Live Nation had been looking to develop a music-related content property, and its CEO Michael Rapino bumped into Vice CEO Shane Smith about a year ago and decided to develop the property together, Mr. Rapino said during a briefing with reporters in Beverly Hills on Wednesday.

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