Mar
30
Viagra Ads and $1 Billion in Spending Put Pfizer on Top of Pharma Boom
Posted in: Uncategorized
Pfizer’s tab to keep its best- selling drugs on top and turn its newer ones into tomorrow’s blockbusters? More than $1 billion.
America’s biggest drugmaker led the pharmaceutical industry in advertising in 2014, boosting spending even as other corporate giants such as Procter & Gamble, Toyota Motor and L’Oreal SA cut back, according to data from Kantar Media.
Drug industry spending on consumer ads grew to $4.54 billion last year, 21% more than in 2013, according to research firm Nielsen. Pfizer led its peers by a wide margin, spending $751.9 million on TV ads, more than double second-biggest spender AbbVie. In total, it spent $1.1 billion to $1.4 billion, according to data from Nielsen and Kantar.
Post a Comment