Oct
24
Viacom’s Gambles Have Led to Major Gains
Posted in: UncategorizedViacom is proving that it’s anything but stale. Sean Moran, who spearheads ad solutions for the broadcaster, said Viacom is just getting started. Moran spoke at Adweek’s Convergent TV Summit on Tuesday, walking through the company’s two-year journey in pivoting from a linear-based broadcaster to one that embraces cord-cutting–and all things addressable. According to Moran,…
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