Dec
16
ViacomCBS, Dentsu Partner on VideoAmp Data Trials With OpenAP’s New XPm Framework
Posted in: UncategorizedAfter recently allowing advertisers to start transacting against VideoAmp metrics instead of Nielsen or Comscore data, and being a part of the OpenAP consortium that just rolled out a new cross-platform measurement framework last week, ViacomCBS is ready to engage in the first major test that will combine both new offerings. ViacomCBS and Dentsu are…
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