Sep
28
ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen
Posted in: UncategorizedAs the industry continues to explore alternative measurement solutions in the wake of Nielsen’s public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new partnership between ViacomCBS and the data platform. Starting in early…
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