Apr
02
Viacom wants to be the entry point to TV for d-to-c brands
Posted in: Uncategorized
Viacom wants to be the entry point for direct-to-consumer brands looking to try TV advertising.
During the annual spring ad haggle, Viacom intends to speak to the brands that have typically relied on digital advertising and might have never aired a TV campaign.
Sean Moran, head of ad solutions at Viacom, points to several acquisitions the company has made over the last two years, including AwesomenessTV, VidCon and social marketing firm WhoSay, as entry points for these types of clients.
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