Oct
26
Viacom Taps Influencer MatPat as Social Media Consultant
Posted in: Uncategorized
Viacom tapped social influencer Matthew Patrick, known to his fans as MatPat, to consult on the TV giant’s social media and branded content strategy.
Patrick’s company Theorist, which he runs with his wife Stephanie, signed a 12-month contract with Viacom to work across all of its brands, which include MTV, VH1 and Comedy Central.
Theorist will work with Viacom’s integrated marketing team Velocity, providing regular updates on the social video landscape, and insights on how to create and distribute content on various platforms. It will also help support advertiser RFPs, helping Viacom to demonstrate deeper understanding of platforms and category-specific trends.
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