Aug
01
Viacom Finishes Upfront With Double-Digit CPM Gains as Potential CBS Merger Talks Loom
Posted in: UncategorizedIts long-term future as a standalone company is up in the air, but Viacom has finished its upfront business, crossing the finish line with double-digit CPM (cost per thousand viewers reached) increases, according to a source close to negotiations. The company secured its highest rate of change in CPMs in more than a decade. Volume…
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