Mar
25
Viacom and AT&T reach agreement in contract dispute
Posted in: Uncategorized
Viacom resolved its contract dispute with AT&T Inc. staving off a blackout that would have kept millions of pay-TV customers from seeing cable channels such as Nickelodeon and MTV.
The deal reached early Monday “brings AT&T customers more choice and improved value for Viacom content,” according to a joint statement that provided few other details. The companies’ contract, which covers how much AT&T pays to carry Viacom’s swath of cable channels, was set to expire on Friday.
AT&T had reportedly been pushing to have Viacom utilize its Xandr ad product as part of the carriage agreement.
Post a Comment