Feb
23
Veronis Suhler Stevenson Revises Forecast Downward
Posted in: UncategorizedNEW YORK (AdAge.com) — The roiling economy is reversing the fortunes of traditional media across the spectrum and has caused a leading forecaster to revise its initial outlook. A new report from private-equity firm Veronis Suhler Stevenson projects that overall spending on media will fall 0.4% in 2009, after an increase in 2008 of 2.3%. The company has revised its previous forecast, released in August, that called for 4.9% spending growth in 2009 and 5.4% growth in 2008.
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