Aug
07
Verizon's New Marketing Strategy: Simplified Choices, No More Subsidies
Posted in: Uncategorized
Verizon is rolling out a big shift in its phone plans and smartphone pricing, but it won’t necessarily make things cheaper for consumers.
The company beginning Aug. 13 will stop subsidizing new smartphone purchases, offering customers only two options: Either buy the phone outright or pay $20 per month for it. That means customers can no longer get a new discounted phone in exchange for signing a two-year contract.
The company is also rolling out data packages that “come in sizes just like other things we buy,” according to a press release: small through x-large.
Post a Comment