Jun
18
Verizon Wants to Put Real People and Real Stories in Its Advertisements
Posted in: UncategorizedCANNES, France–Authenticity in advertising is paramount to brands right now–consumers are savvier than ever. How brands that deliver that authenticity, however, differs. Diego Scotti, evp and CMO of Verizon, told Adweek in a conversation on Verizon Media Beach at the Cannes Lions International Festival of Creativity that consumer desire for authenticity has led Verizon to…
Post a Comment