Hasta La Creative!

Verizon has a location-data tracker and sponsorship-measurement tool in the pockets of millions of consumers: Verizon Wireless-enabled phones. So far it has used them to help measure the impact of its own marketing efforts, such as its sponsorship of IndyCar.

Now Verizon’s Precision Marketing Insights division, which it created last year, aims to offer the service to sports clubs and venues. The idea is to help teams and arenas learn more about event attendees, connecting the dots between sponsor messages at the game and visits to sponsor locations afterwards.

The National Basketball Association’s Phoenix Suns tested the service last season, and the Portland Trail Blazers are considering a partnership with the telecom’s insights business.

Continue reading at AdAge.com