Hasta La Creative!

Is Verizon trying to take a page out of Apple’s playbook? The telecom company is launching multi-thousand square-foot destination superstores, where you can hang out, test devices, and maybe even go on a run.

The stores were announced in a webcast and news conference by Verizon Chief Operating Officer Marni Walden, from the first redesigned Verizon superstore in Bloomington, Minn.’s Mall of America. Chicago is the next U.S. city slated to get one of these stores, and more will be rolling out across the country in “high-traffic” locations.

The impetus for creating these superstores was the finding that while the device ecosystem had matured, customers still weren’t doing as much as they could with their phones and tablets. “As much as people know about technology, there’s a huge opportunity to help educate customers,” Brian Angiolet, VP-marketing for Verizon, told AdAge. He added that he thinks Verizon is straying “outside the category” toward what other retailers, like clothing stores and sports stores, are doing.

Continue reading at AdAge.com