May 01

Verizon Media Expands DSP to Include Omnichannel Inventory

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Verizon Media has expanded the capacity of its demand-side platform (DSP) to now offer premium native ad inventory with targeting and measurement services from within a single unit. Media buyers using the DSP can now purchase omnichannel inventory, including mobile, display, video, CTV, audio and digital out of home in addition to native advertising units…

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