Verizon Media Bolsters Digital OOH Offerings as Industry Readies to Bounce Back

Verizon Media is beefing up its digital out-of-home (DOOH) advertising offering just as vaccines become more widespread and the masses return to the street as parts of the country slowly reopen. Top line Verizon Media already powers DOOH inventory in both its supply- and demand-side platforms. Now the company is using its identity graph and…

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