Sep
02
Verizon Media Bolsters Addressable TV Offering With Expanded Dish Deal
Posted in: UncategorizedVerizon Media is nearly tripling the scope of its demand-side platform’s (DSP) addressable television offering with an expanded partnership with Dish Media. Advertisers can now buy inventory across Dish’s 7 million set-top boxes through Verizon Media’s DSP, where buyers can already purchase ad space across Verizon’s footprint of 3.98 million Fios TV subscribers. Inventory for…
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