Hasta La Creative!

None of the parties involved in the Verizon digital account will give us much in the way of details at this time, but we hear from various sources that the client has resolved the digital review that began in April and awarded the bulk of its business to R/GA.

The client has an extensive relationship with the agency, which worked on various initiatives like a Times Square DROID billboard before losing its “lead digital partner status” to AKQA in 2012. Just over a year later, Verizon sent more business to R/GA by moving its phone account away from Razorfish.

AKQA referred us to the client, which offered this boilerplate comment on its latest review:

“As a policy we don’t comment on our agency relationships, but we are constantly optimizing our roster to ensure we have access to the best thinking, best talent, and most creative ideas.”

The balance between the two agencies on the account is not yet clear, though a source claims that R/GA will handle social media, e-commerce, and CRM moving forward.

AKQA will apparently retain at least some of the business, but Verizon offered no hint as to how this move will change its relationships with its other digital agencies (Moxie, MRM//McCann, etc.).