Vegemite: Leaves an impression


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Vegemite

Despite what everyone thinks Vegemite is NOTHING like Nutella. So I decided to make three very brave individuals try vegemite for the first time and then photograph their reactions. These photographs then served as part of my vegemite campaign to promote it’s unique yet delicious taste.

Advertising Agency:Miami Ad School, New York, USA
Art Director:Irene Aroney
Copywriter:Irene Aroney
Photographer:Irene Aroney

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