Hasta La Creative!

U.K. agency VCCP has acquired San Francisco-based Muhtayzik Hoffer in a deal designed to create a new global challenger network, starting with the opening of a New York office this summer.

Plans to open in Latin America in the next year and then somewhere in Asia are also underway, as the combined operation attempts to build on VCCP’s existing presence in Berlin, Madrid, Prague and Sydney, as well as London, where the agency is the sixth biggest in the U.K. according to Nielsen figures.

Matt Hofherr, co-founder and director of strategy at Muhtayzik Hoffer, stressed that the agency will continue to build up its San Francisco offering. He said, “We are all doers. We all have our hands in the work not because we are control freaks, but because we are passionate about the quality.”

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