Apr 23

Varta: Apocalypse

Posted in: Uncategorized

Rationale:
Varta came out with a very strong proposition for their professional range of flashlights: an extremely resistant, virtually (and even practically) indestructible flashlight. Built from a special aeronautical aluminum, this flashlight can withstand a 9-meter fall, being run over by a loaded truck or swimming in the water.
We dramatize the ultimate destruction, as there is only one thing that will survive it: Varta’s indestructible flashlight.

Idea:
Apocalypse-proof.

Advertising Agency: Publicis Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Director: Cristian Anton
Digital Artist: Cristian Anton
Copywriter: Razvan Capanescu


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