May 21

Vanguard Properties: We Have Home Advantage, We Play At Home, There’s Nothing Like Winning At Home

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Vanguard Properties

We Have Home Advantage

We Play At Home

There’s nothing like winning at home

Vanguard Properties, a real estate investment group, is one of the main sponsors of Estoril Open 2018, the biggest Portuguese tennis tournament. Our challenge was to announce this official sponsorship through a concept that could be communicated in a print ad. The concept would have to mix tennis and real estate.

At Estoril Open, Portuguese tennis players have home advantage. Vanguard Properties acts in real estate, for this reason it understands the “home” market. The “We play at home” concept was born. The graphic exercise was to adapt tennis courts to houseplants, promoting our concept almost automatically and with great impact.

Advertising Agency:By, Lisbon, Portugal
Creative Director:Carlos Pontes, Kiko Pedreira
Art Director:Carlos Pontes, Joana Dionísio
Copywriter:Kiko Pedreira
Art Finalist:João Ruas
Client Executive:Gisela Macedo
Client Service Director:Lui?sa Manso

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