Hasta La Creative!

U.K. integrated marketing agency Life has appointed ex-MEC, Mother and KesselsKramer creative Maurice Van De Ven as executive creative director. Reporting to managing directors Ian Humphris and David Poole, he will take the lead on the agency’s new “Create Consequence” philosophy, which, according to a statement “puts strategic and creative leadership at the top of the agenda with its decision-making judged by the brand’s P&L”. Prior to joining Life, Van De Ven was ECD at MEC Global London, and before that was global creative director at StawberryFrog Amsterdam working on Procter & Gamble among other clients. He also did stints as a creative director at Mother London, at brand consultants The Chase and Amsterdam agency KesselsKramer.

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