Valentino Lets Shoppers Try On Clothing in Augmented Reality

Luxury fashion brand Valentino is allowing shoppers to try on clothes in augmented reality thanks to a pilot launched with AR technology company Wanna (owned by Farfetch). Using the Wanna Wear mobile application, shoppers can virtually try on upper-wear pieces from Valentino’s Urban Flows Fall 2023 collection in augmented reality. They can also try on…

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